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户外广告剖析和使用

来源:/content-13-394-1.html  日期:2018-11-06

户外广告剖析和使用
Analysis and use of outdoor advertising
但凡能在露天或公共场合经过广告表现方式一起向许多顾客进行诉求,能到达推销产品目的物质都可称为野外广告媒体。野外广告可分为平面和立体两大部类:平面的有路牌广告.招贴广告.墙体广告.海报.条幅等。立体广告分为霓虹灯.广告柱以及广告塔灯箱广告等。在野外广告中,路牌.招贴是最为重要的两种方式,影响甚大。规划制造精巧的野外广告带成为一个区域的标志。野外广告的首要特征有:
However, any material that can appeal to many customers through advertisement expression in open air or public places and reach the goal of promoting products can be called field advertising . Field advertisements can be divided into two major categories: plane advertisements with street signs, posters, wall advertisements, posters and banners. Three dimensional advertisements are divided into neon lights, advertising columns, advertising towers, lamp boxes, advertisements, etc. In field advertisements, road signs and poster are the two most important ways. Planning and making elaborate outdoor advertising bands is a sign of a region. The primary characteristics of field advertisements are:
1.它对区域和顾客的挑选性强。野外广告一方面能够依据区域的特征挑选广告方式,如在商业街.广场.公园.交通工具上挑选不同的广告表现方式,并且野外广告也能够依据某区域顾客的一起心思特征.风俗习惯来设置;另一方面,野外广告可为常常在此区城内活动的固定顾客供给反复的宣扬,使其形象激烈。
1., it has a strong selection of regions and customers. On the one hand, field advertisements can select different advertising modes according to the characteristics of the region, such as commercial streets, squares, parks and transportation. On the other hand, field advertisements can also be set according to the common characteristics, customs and habits of the customers in a certain region. On the other hand, field advertisements can be set up for the city which is often located in this region. The fixed customers of activities provide repeated publicity to make their image fierce.
2.野外广告能够较好地使用顾客途中,在散步旅游时,在公共场合常常发生的空白心思。在这种时分,一些规划精巧的广告.霓虹灯多彩改变的光辉常能给人留下十分深入的形象,能引起较高的留意率,更易使其承受广告。
2. Field advertisements can make better use of the blank thoughts that often occur in public places when customers are traveling for a walk. At this time, some well-planned advertisements. The brilliance of the colorful changes of neon lights can often leave a very deep image, which can arouse a higher attention rate and make it easier to withstand advertisements.
3.野外广告具有必定的逼迫诉求性质,既使仓促赶路的顾客也或许因对广告的随意一瞥而留下必定的形象,并经过屡次反复而对某些产品留下较深形象。
3. Field advertisement has the nature of compelling appeal. Even the customers who rush to travel may leave a certain image because of their random glance at the advertisement, and leave a deeper image to some products after repeated repetitions.
山东墙体广告
4.野外广告表现方式五光十色,特别是高空气球广告.灯箱广告的开展,便野外广告更具有自己的特征,并且这些野外广告还有美化市容的作用,这些广告与市容浑然一体的作用,往往使顾客十分自然地承受了广告。
4. The outdoor advertisements have various manifestations, especially the high-altitude balloon advertisements. With the development of the light box advertisements, the outdoor advertisements have their own characteristics, and these outdoor advertisements also have the function of beautifying the city's appearance. These advertisements are integrated with the city's appearance, which often make the customers bear the advertisements very naturally.
5.野外广告内容单纯,能防止其他内容及竞争广告的搅扰。并且野外广告费用较低。
5. the content of field advertisements is simple, which can prevent other contents and competitive advertisements from disturbing. And field advertising costs are low.
野外广告媒体也有其不足之处,首要表现在:
The advertising in the field also have their shortcomings.
6.覆盖面小。是因为大多数位置固定不动,覆盖=面不会很大,宣扬区域小,因而设置野外广告时应特别留意=地址的挑选。比方广告牌一般建立在人口密度大.活动性强的当地。机场.火车站.轮船码头南来北往的活动人口多,能够作全国性广告。
6. the coverage is small. Because most of the positions are fixed, coverage = area will not be large and publicity area is small, special attention should be paid to the selection of = address when setting up field advertisements. For example, billboards are generally built on a large population with strong activity. Airports, railway stations, and wharf wharves go south and North.
7.作用难以测评。因为野外广告的对象是在野外活动的人,这些人具有活动的性质,因而其承受率很难估量。并且人们总是在活动中接触到的,因而凝视时刻十分短,乃至只要几分之一秒,有时人们在同一时刻或许接触到许多野外广告,所以要获得广告作用,就要做到让人们视觉暂留。
7., the role is hard to measure. Because field advertisements are aimed at people who are in the field, they have the nature of activities, so their bearing rate is difficult to estimate. And people are always in contact with the activities, so the staring moment is very short, or even only a fraction of a second, sometimes people may come into contact with many field advertisements at the same time, so in order to get advertising effect, we must make people stay visual.
综上所述有济南大思路广告传媒服务有限公司提供,想了解更多山东墙体广告知识,欢迎关注我们的网站:谢谢支持!
In summary, all the above-mentioned Jinan Great Thought Advertising Media Service Co., Ltd. provides, want to know more about Shandong wall advertising knowledge, welcome to pay attention to our website: Thank you for your support!
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