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如何利用墙体广告定义和特点

来源:/content-13-389-1.html  日期:2018-10-17

如何利用墙体广告定义和特点
How to use the definition and characteristics of wall advertising
墙体广告制造的界说:挑选城郊.高速公路.省道.国道.铁路两边.村庄公路的各种建筑的墙面,用专业广告资料在墙上制造而成的广告叫墙体广告。
The definition of wall advertising manufacturing: select suburbs, highways, provincial highways, national highways, railways, villages and highways on both sides of the wall, using professional advertising materials on the wall made of advertising called wall advertising.
墙体广告制造的特色:
Features of wall advertising production:
1.本钱低:按当时价格算,墙体广告制造效劳的本钱大概是路牌广告的五百分之一到八百分之一之间。
1. Low cost: According to the price at that time, the cost of wall advertising service is about 5% to 8% of the billboard advertising.
2.时刻长:墙体广告制造完工后,一般第一年的损毁率为20—30%,第二年为40—50%,第三年为60—80%,可见墙体广告在三年内都有效果,仅仅一个下减
2. Time: After the completion of wall advertising, the general damage rate of the first year is 20-30%, the second year is 40-50%, the third year is 60-80%. It can be seen that wall advertising has effect in three years, only a decrease.
的过程,其广告时限比其他广告方式都要长。
The duration of advertising is longer than that of other advertising modes.
野外墙体广告的批阅:
Field wall advertisement review:
广告方位和媒体主要是城管批阅,其次是广告内容的合法性是由工商审阅的,一般还需要对媒体进行投保。个人发布广告工商和城管一般不受理(特别区域会场建立工程装置在外)
Advertising location and are mainly city management review, followed by the legitimacy of advertising content is reviewed by industry and commerce, generally also need to insure the . Personal advertising, business and urban management are generally not accepted.
山东墙体广告
如何利用墙体广告定义和特点
How to use the definition and characteristics of wall advertising
1.遵从“短小精悍.一望而知.通俗易懂.突出重点”的规划原则:墙体广告是针对教育程度相对较低的乡村受众,一起广告受众在坐车或骑车过程中观看广告,被强制性承受这种墙体广告信息的视野停留时刻最多只要5-10秒的时刻,表达过多的冗杂信息反而不利于对受众发生强烈鲜明的冲击力和记忆力。
1. Following the planning principle of "short, simple, easy to understand, highlight key points": wall advertisement is aimed at the rural audience with relatively low educational level. When viewing the advertisement in the process of riding or cycling, the audience is forced to bear the visual field of the wall advertisement inion for as long as 5-10 seconds at most. Too much miscellaneous inion is not conducive to the strong impact and memory of the audience.
2.因为墙体广告选用人工手绘体现手法的局限性:只限于体现2维空间的点/线/面组合和颜色组合(即文字信息和企业标识logo),而体现写真和照片效果是勉为其难的,所以规划画面时主要是在“品牌.产品.广告词”组的诉求内容上和文字的字体.巨细.排版上下功夫寻求突破,墙体广告画面争夺最大的视觉冲击力!
2. Because of the limitation of manual hand-painted wall advertisement, it is only limited to point/line/plane combination and color combination (i.e. text inion and logo of enterprise logo) which embody the effect of portrait and photograph, so it is reluctant to embody the effect of portrait, so the main content of the appeal of the "brand. product. advertisement word" group is used to plan the picture. And text fonts, size, typesetting efforts to break through, wall advertising screen for the greatest visual impact!
3.在颜色挑选上的局限性:现在全国河南墙体广告公司则上只选用固有制品色系质料直接组合制造(性能稳定/颜色鲜艳)。主要有红.黄.蓝.白.黑.绿,桂林市年代文化产业发展有限公司,而很多附近色需要用这些质料分配,结果不光颜色饱和度差强人意(物性不同),而且视觉效果和野外稳定性较差,时刻久了会发生变色褪色现象,专业墙体广告公司一般主张客户不选用。
3. Limitations in color selection: Henan wall advertising companies nationwide now only choose the inherent product color series materials directly combined manufacturing (stable performance / bright color). Mainly red, yellow, blue, white, black and green, Guilin Times Cultural Industry Development Co., Ltd., and many nearby colors need to be distributed with these materials, the result is not only unsatisfactory color saturation (physical properties are different), but also poor visual effect and field stability, time will change color fading phenomenon, professional wall advertising companies. It is generally advocated that customers do not choose.
济南大思路广告传媒服务有限公司.对山东墙体广告感兴趣的朋友可以关注我们,敬请期待更多精彩内容
Jinan Dawei Advertising Media Services Co., Ltd. Anyone interested in wall advertising in Shandong can pay close attention to us at . Please look forward to more exciting content
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