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墙体广告制作要注意的的问题点

来源:/content-13-376-1.html  日期:2018-08-28

野外墙体广告是野外广告的一种,它是利用路途两旁明显建筑物的墙面作为载体,用五颜六色广告粉把已规划好的产品广告图样刷在事前选定的墙面上,其效果类似于路牌广告,具有夺目、直观、持久、省钱的特色,被很多知名企业视为拓宽商场的利器。
Wild wall advertisement is a kind of field advertisement. It uses the wall of buildings on both sides of the road as a carrier, and uses colorful advertising powder to brush the planned product advertisement pattern on the wall selected beforehand. Its effect is similar to road sign advertisement. It has the characteristics of eye-catching, intuitive, lasting and saving money. Famous enterprises are regarded as a weapon to widen the market.
1.提示性既然受众是流动着的行人,那么在墙体广告标语规划中就要考虑到受世人通过野外墙体广告的方位、时刻。繁琐的画面,行人是不愿意承受的,只要出其不意地以简洁的画面和提醒性的形式引起行人留意,才干吸引受众观看广告。所以野外广告规划要注重提示性,图文并茂,以图画为主导,文字为辅佐,运用文字要简略明快切忌冗长。
1. Tips Since the audience is a pedestrian, then in the wall advertising slogan planning should take into account the direction and timing of the audience through the field wall advertising. Pedestrians are unwilling to bear the tedious pictures, as long as unexpectedly in the form of simple pictures and reminders to attract pedestrians to watch the advertisement. Therefore, the field advertising planning should pay attention to prompting, full of pictures and text, with pictures as the dominant, text as a supplement, the use of words to be brief, concise and avoid tedious.
2.简洁性是野外墙体广告规划中的一个重要准则,整个画面甚至整个设施都应尽可能简洁,规划时要匠心独运,一直坚持在少而精的准则下去冥思苦索,力求给观众留有充沛的幻想地步。要知道消费者对广告宣扬的留意值与画面上信息量的多少成反比。
2. Simplicity is an important criterion in the planning of field wall advertisement. The whole picture and even the whole facility should be as concise as possible. The planning should be ingenious and ingenious. We always insist on thinking hard under the criterion of less and more elaborate, and strive to give the audience plenty of fantasy. We should know that consumers' attention to advertising is inversely proportional to the amount of inion on the screen.
山东墙体广告
1.国道、省道两头的夺目方位。在这两种路途两头做广告,影响规模会比较广,并且简单被人接收。长时刻的车程会让人无聊,人们会多出许多空闲时刻赏识路旁边的广告。
1. national highway and provincial highway. Advertising on either of these two roads will be more extensive and simple to receive. The long journey will be boring. People will have more leisure time to appreciate the advertisements beside the road.
2.热烈的集市。在这种当地特别合适农用产品和日用品的宣扬,并且也能够做家电产品和农用车辆的宣扬。
2. a warm market. It is especially suitable for the promotion of agricultural products and daily necessities, and can also be used to promote household appliances and agricultural vehicles.
3.各级县乡的路口。国道和省道对广告的传达有必定的局限性,而在各个县乡的路口做广告,不光传达规模广,并且如果产品针对农村商场便会产生很大的影响。
3. the intersection of counties and townships at all levels. National highways and provincial highways have certain limitations on the transmission of advertising. Advertising at the intersections of counties and townships not only has a wide scale of communication, but also has a great impact if the products are targeted at rural shopping malls.
4.村庄以及校园周边。这些当地人口会集,且人群较为固定,会有很好的重视率。
4. villages and surrounding schools. The local population will be gathered and the population will be relatively fixed.
(文章由:济南大思路广告传媒服务有限公司提供,对山东墙体广告兴趣的朋友可以关注我们,我们将为您提供最新的新闻)
(The article is provided by Jinan Big Idea Advertising Media Services Co., Ltd. Friends interested in wall advertising in Shandong can pay attention to our , we will provide you with the latest news)
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