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泛滥的广告时代,墙体广告带给咱们的优势:

来源:/content-13-371-1.html  日期:2018-08-07

在这个咱们一睁眼就会看到广告的时代,现在许多品牌都开端注重消费者的感触。广告现已不是当初简单的传达了,而是真情流露。从客户的视点动身,感触会更深一点。广告转化率也会由此进步。
In this era when we open our eyes and see advertisements, many brands are beginning to focus on consumers' feelings. Advertisements are not simply conveyed at the beginning, but are revealed by true feelings. From the point of view of customers, the feeling will be deeper. The conversion rate of advertising will also improve.
喷绘布与喷绘膜从外观上简直相同,画质明晰,色彩艳丽,装置到墙面上,看不出多大差异;但是等装置人员脱离现场今后,差异很快就出现了。喷绘布假如用角钢或方管固定,在城市以外的公路或乡村,因为很简单被拆下来当废品卖钱,所以往往待不了多长时间就别偷走了,甚至于一个多月的施工期限刚满,还没等检验,就丢失了一大半 ,这是商家在办公室内想不到的结果;即便是不必钢材固定,只用木条和水泥钢钉固定,不必说许多方位好的墙体资源墙主不让在自己房子上钉大钉子,即便牵强赞同让订,也同样难以保存,因为拆起来更简单,厚厚的喷绘布很简单扯下来作为塑料布盖庄稼,别的也经常被收破烂的买走。
The paint film and the painting film are almost the same from the appearance, the quality of the painting is clear, the color is gorgeous, it can not see much difference on the wall, but the difference between the equipment and other devices is very fast. If it is fixed with corner steel or square tube, the road or the countryside outside the city, because it is simply dismantled and sold for the waste, so it is often not long to stole. Even the construction period of more than a month has just been full, and it has not been tested. It is lost a big half, which is unexpected in the office. Even if it does not have to be fixed with steel, only wooden bars and cement steel nails are fixed, it is not necessary to say that many good wall wall owners do not allow to nail the big nails in their own houses, even if it is far fetched and agreed, it is also difficult to preserve, because the demolition is simpler and the thick painting cloth is simply pulled down as a plastic cover Zhuang. The crops, and the others are often bought and gone.
低价的广告制作与刊布费 墙体广告比较简单,制作不需要杂乱的技能。发布媒体是现成的民房墙面,前言费用简直能够忽略不计。根据咱们走访的广告公司的说法,一般不需要付费,即便付费也非常廉价。在媒体广告刊播价格不断攀升的今日,墙体广告低价的本钱优势成为招引广告主投放广告的要害。
Low price advertising production and publication costs wall advertising is relatively simple, production does not require messy skills. The release of the is a ready-made residential wall. The cost of the preface is negligible. According to the advertising companies we visited, there is no need to pay in general, even if the payment is very cheap. In today's advertising prices continue to climb, wall advertising low cost advantage has become the key to attract advertisers to put advertisements.
山东墙体广告
墙体广告的优势:
The advantages of wall advertising:
1.较高的触摸率。
1. higher touch rate.
在所有的受访者中,除不识字的乡民外,其他受访者均表示见到过墙体广告。而在接受问卷查询的文盲农人中,有67%的人会问其他人墙体广告所写的内容。因而,不了解墙体广告宣传内容的乡民所占的比重适当小。
Among all the respondents, except for the illiterate villagers, all the other respondents indicated that they had seen wall advertisements. Of the illiterate farmers questioned by questionnaires, 67% asked other people what they wrote in wall advertisements. Therefore, the proportion of villagers who do not understand the advertising content of walls is small.
因为村庄在地舆区分上相对较小,在村庄有限的空间内做墙体广告不只有较高的触摸率,而且有较高的触摸频次。聚集在村口路旁边闲聊是农人传统的消遣活动。何况,公路两旁的墙体广告还会成为旅客观看的目标,这在一定程度上扩大了墙体广告的触摸规模。
Because villages are relatively small in geographical areas, wall advertising in the limited space of the village not only has a higher touch rate, but also has a higher touch frequency. Gathering around the village road is a traditional pastime for farmers. Besides, the wall advertisements on both sides of the highway will become the target of visitors to watch, which to a certain extent enlarges the touch scale of wall advertisements.
2.较强的针对性。
2. strong pertinence.
咱们对查询的53块墙体广告进行了内容分析,发现地方性效劳产品最多,占被查询广告的22.6%,其次是出产资料和交通工具类产品。由此不难看出,墙体广告具有较强的针对性,发布内容往往是与乡民出产、日子密切相关的产品;而且墙体广告作为乡村罕见的户外媒体,还与广告主的货品铺陈严密相连,具有与现场出售互动的作用。
We analyzed the content of the 53 wall advertisement of the inquiry, found that the local service products were the most, accounting for 22.6% of the advertised advertising, followed by production data and transportation products. It is not difficult to see that the wall advertisement has a strong pertinence. The release content is often closely related to the country's production and day, and the wall advertisement, as a rare outdoor in the countryside, is closely linked with the advertisers' goods, and has an interactive role with the sale of the site.
3.单纯的发布环境。
3. simple release environment.
一面墙只发布一个墙体广告,广告环境单纯,搅扰度小。相关于电视广告和播送广告连珠炮似的轰炸、印刷前言多种产品广告的罗列,墙体广告的搅扰度很小。这关于墙体广告的传达非常有利。
One wall only publishes a wall advertisement. The advertising environment is simple and the disturbance is small. The wall advertisements have little disturbance with the listing of TV advertisements, the bombardment of broadcast advertisements and the advertisement of various products in the preface of printing. This is very favorable to the communication of the wall advertising.
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