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如何合理的选择户外广告投放

来源:/content-13-369-1.html  日期:2018-07-14

山东墙体广告为彰显实力、树立强势品牌形象、建立品牌领导地位,就应该选定在城市的中心或重点地段投放;如某品牌在全国重要城市的火车站、汽车站等重要地段投放户外广告,以致提高品牌的公众认知度,增强品牌的接触度。
In order to highlight the strength, build up a strong brand image and establish a brand leadership position, Shandong wall advertisement should be put in the center of the city or the key section of the city; for example, a brand is put in outdoor advertisements in important places, such as railway stations and auto stations in important cities of the country, so as to improve the public awareness of the brand and enhance the contact of the brand. Degree.
山东墙体广告为传递信息,加强品牌暴露频次;可以选择人行道广告牌,交通类广告等。为开业、庆典、促销等专项活动,可以灵活多变的利用专项活动地附近户外广告,如公交车身广告,热气球广告、飞船广告,霓虹灯广告等。

Shandong wall advertising is to transmit inion, enhance brand exposure frequency, and choose sidewalk billboards, traffic advertisements and so on. For special activities such as opening, celebrations and promotions, we can make flexible and changeable outdoor advertisements near special activities, such as bus body ads, hot air balloon ads, spaceship ads, and neon lights.
山东墙体广告的投放除了要考虑到投放的目的外,还要充分的了解受众目标,即广告信息传播的对象。包括受众目标直观感受、视觉冲击以及社会舆论影响。户外广告投放的特殊性还要求我们考虑广告牌、广告审批、广告频率、日均流量、租期等因素。
In addition to taking into account the purpose of launching the wall advertising in Shandong, we should also fully understand the audience's target, that is, the object of advertising inion dissemination. It includes audience's objective perception, visual impact and social public opinion. The particularity of outdoor advertising also requires us to consider such factors as billboards, advertising approval, advertising frequency, daily average traffic and rental time.
感谢大家在百忙之中关注公司发布的产品信息,如果你想要了解更多,可以来我们公司咨询。我们欢迎大家的光临,并与你的合作!
Thank you for your busy schedule to pay attention to the product inion released by the company. If you want to know more, you can come to our company for consultation. We welcome your presence and cooperate with you!
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