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让喷绘膜广告大显身手的主要途径

来源:/content-13-364-1.html  日期:2018-05-29

  墙体广告是以墙面为媒体,把企业的宣传文字或图片绘制在墙面上的一种广告形式,分为政府政策宣传标语(也可看作公益广告)和商业广告两部分,我们在此主要研究商业广告。

  Wall advertising is a form of advertising that uses the wall as the to draw the propaganda or picture of the enterprise on the wall. It is divided into two parts of the government policy slogan (as well as public service advertising) and commercial advertising.

  农村墙体广告是一种长期存在却不被重视的广告形式,在我们走访的河北农村,只要是村口路旁稍微规整一些的墙面,几乎都刷上了墙体广告。虽然墙体广告遍布农村的村口路旁,却很少有企业关心。

  Rural wall advertising is a long-term but not paid attention to the form of advertising, in our visit to the rural Hebei, as long as the village roadside slightly regular wall, almost painted on the wall advertising. Although wall advertising is everywhere in the rural roadside, few enterprises are concerned about it.
山东喷绘膜广告

  对于农民而言,其接触信息的途径相对较少。根据相关调查结果,看电视和听广播成为农民最经常的媒介接触活动,接触率分别为90.3%和64.6%,而报纸的接触率最低,仅有6.4%。

  For farmers, their access to inion is relatively small. According to the results of the survey, watching TV and listening to radio have become the most frequent contact activities of farmers. The rate of contact is 90.3% and 64.6% respectively, while the contact rate of newspapers is the lowest, only 6.4%.

  作为媒介组合的重要组成部分,墙体广告在农村广袤的土地上便有了大显身手的机会。从广告效果层级来看,墙体广告主要到达知晓层面,但将墙体与电视等其他媒体联合使用,却可以产生媒介组合的增效效应。

  As an important part of the combination, wall advertising has the opportunity to show its talents in the vast rural land. From the level of advertising effect, wall ads mainly reach the level of awareness, but the use of other , such as the wall and the television, can produce the synergistic effect of the combination.

  由于村庄在地理划分上相对较小,在村庄有限的空间内做墙体广告不仅有较高的接触率,而且有较高的接触频次

  Because the village is relatively small in geography, the wall advertisement in the limited village space not only has higher contact rate, but also has higher contact frequency.

  以上便是山东喷绘膜广告今天的分享,您还满意吗,欢迎关注我们的网站:/并且关注我们的产品,我们将为您提供优良的产品,衷心的愿与您建立合作关系。

  The above is the Shandong spray film advertising today's sharing, are you satisfied, welcome to our website: / and pay attention to our products, we will provide you with excellent products, sincerely wish to establish a cooperative relationship with you.

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